Evaluation

Evaluation

In conclusion my overall experience of has had its ups and its downs, I started off not having a straight idea of what my final project would be. In the beginning I thought it would be a good idea to design and make a garment piece and then promote it, with the theme of restriction. But when it came down to planning it  (what I’ll need and what I’ll have to do) I panicked because it was going to be far too expensive and I was doing something I’ve never actually done : Making high fashion bondage  clothing from scratch. Therefore I decided that I wasn’t going to carry on with the textiles aspect of the project, because I wasn’t going to study textiles I was going to study fashion communication and styling. So had to adapt my ideas to suite fashion communication, but still keeping to my theme of restriction. I wanted this project to be something I’ll enjoy and will be fun. I looked at different types of restrictions e.g. Age restriction, gender restriction, road restrictions. To get a broader idea of the different things I could use. I looked at gender restrictions and from there I created an online clothing brand called Not aloud.

Overall I was pleased with my PCS in terms of success the ideas I come with and how certain situations turned, like the photo-shoot: being the creative director, stylist and designer. I was really happy with the outcome.  In terms of improvements I could have made the promotional items to a professional standard, by getting them done professionally to give them that finished look e.g. business card, look book, t-shirts. However my PSC didn’t meet the intentions I set in my original statement( as stated above) because I realised it didn’t match my choice of course at University Fashion Communication and Styling.

In Conclusion the overall project was good, and I was happy with the decision and I changes I made during it, it came together well. Also it has taught me how to be organised and organise events eg fashion shoots, press party.  But one thing I cold of done better was communicate more with the tutors and getting their feedback on improvement. Apart from that I used Communication to communicate and collaborate with students, friends and other people in the creative industry asking them for favours or for their opinion. In addition to that I have learnt that communication and knowing the right people is key to success in fashion industry.

Day 82 - Exihbtion review

so yesterday was the day of the exhibition, it was a very stressful and long day, but I guess it was worth it even though It could of looked better. At one point I didn't think I was going to pull it off because I had so much too do, and my usb with most of my work had broken and wasn't working, so I had come up with a quick solution (as my fashion advert video was on there) so I quickly made a PowerPoint with  the final developed work, because I couldn't just have a TV screen with nothing, so I made use of it I. I have learnt that I should always backup my work .

My exhibition : Not Aloud Launch Party 

I think what saved it for me was having the TV screen show casing my work, because what I had on the table was very minimal

  The t-shirts where purposely creased and un ironed, because of the brand care free motto, and its something that's not seen as presentable and not allowed. 

Improvements I was meant to have mini bangs full of popcorn for the public to take, but due too much stress I complete forgot the popcorn. Also there was meant to be more things in the goodie bags such a gift, discount card, some vouchers.  but other than that It was okayish, could of being better if I planned and prepared properly.

Day- 76 exhbtion layout

 

So 5days until the exhibition  and I've never been so terrified, where has the time gone. With that said today I'm planning how my exhibition/ launch party is going to look. After looking at display stalls and visual merchandising, I designed how I wanted it to look with the space provided. It took a while to put everything in place

I started of using a cube template and drawing around to suit my vision



This is how I want the final out come of the exhibition to look. its going to take time and dedication



Day 73 -Invatations

 I was thinking as this is a launch party it need people and people cant come without any invites. Invites for press events are normally sent to popular bloggers, celebs, journalist people who are always in the media. brands do this to get recondition and promotion. As this my brand isn't a real brand and the a lunch party isn't going to be a proper one, I wont be sending them to any bloggers or celebs.


This is how I wanted my invitation envelope to looklike.

Envelope cube

 

 

Personally I think this invitation has too much going on I want to keep it simple

 

 I wanted the invitations to be simple and not have too much going , so I picked simple colours that didn't clash with the hot pink envelope

 

 

Day 71- advertisment







 

 

Today I sorted out my advertisement, and I wanted to use different types of billboard advertisement to show variety and development. I wanted each billboard to look different  and have different vibes. I realised that some where not as strong as others, and I will work on improving 

 

This billboard layout was inspired by a magazine layout.

This billboard was originally a discount card -

 I wanted to experiment with the different places a billboard can be

so in this image above I wanted it to look like as if the celebs& bloggers where coming from an exclusive press event , with goodie bags and cloths to take home. I wanted to try out something a bit different and use my bags as a way of advertising. By sending freebees to well known celebs and bloggers to review and wear, so that there audience can check out the brand, and hopefully expand it.

To do List
Finish the video
Complete look book
create invitations
make press party packs
Print out logos on bag
Set up exhibition - drill the hanger in the wall, cover the bored with logo/striped background, bring the cloths and hang them, decorate with balloons and pompoms, set up the TV for video to play, sort out business cards, fake wine / popcorn give out.